UK Ecommerce Forecast 2024
Digital Sales Grow Modestly as Ecommerce Penetration Plateaus
Ecommerce Forecasts 2024
Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide
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Table of Contents
- Executive Summary
- Retail sales growth is accelerating as the economy recovers
- Ecommerce sales are stabilizing as normalcy resumes
- Growth is returning across all major ecommerce categories
- Amazon dominates ecommerce in the UK, but other players are also enjoying strong growth
- Key takeaways for brands and retailers
- Sources
- Media Gallery
Charts in This Report
UK Retail Ecommerce Sales Have Recovered From a Post-Pandemic Dip, but Growth Is PlateauingUK Retail Sales Growth Will Accelerate Slightly in 2024 but Remain Relatively Subdued Through 2028 (billions in UK retail sales and % change, 2022-2028)
UK Retail Ecommerce Sales Have Recovered From a Post-Pandemic Dip, but Growth Is Plateauing (billions in UK retail ecommerce sales, % change, and % of total retail sales, 2021-2028)After Several Years of Turbulence, Ecommerce and Physical Retail Sales Growth Will Converge (% change in UK ecommerce vs. physical retail sales, 2022-2028)
Ecommerce Won't Gain Any Significant Share of UK Retail Sales Over the Next Five Years (% of total UK retail sales, by channel, 2021-2028)The Fastest Growth in Digital Buyers Will Come From 18- to 24-Year-Olds and Those 65 and Older (millions of UK digital buyers, by age, 2024 & 2028)
Smartphones Will Drive Mcommerce Sales to Almost 60% of UK Ecommerce Sales by 2028 (billions of UK ecommerce sales, by device, 2024-2028)Online Sales Will Rise Across the Major Product Categories, With Further Growth Expected in 2025 (billions in UK retail ecommerce sales, by product category, 2023-2025)
Health, Personal Care, & Beauty Ecommerce Growth Will Slow but Remain in the Double Digits in 2024 (billions in UK health, personal care, & beauty retail ecommerce sales, % change, and % of category retail sales, 2022-2028)Food & Beverage Ecommerce Sales Are Growing, but Online Penetration Will Plateau at Around 10% (billions in UK food & beverage retail ecommerce sales, % change, and % of category retail sales, 2022-2028)
Online Apparel Sales Growth Is Slowing as People Shop in Stores to Avoid Delivery and Return Costs (billions in UK textile, clothing, & footwear retail ecommerce sales, % change, and % of category retail sales, 2022-2028)Amazon Still Dominates UK Ecommerce and Will Account for a Quarter of All Online Sales in 2024 (billions in UK retail ecommerce sales, by retailer, 2024)