Asia-Pacific Ecommerce Forecast 2024

A Dynamic, Varied, and Hard-to-Predict Landscape

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About This Report
The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.
Table of Contents

This report explores the shifting dynamics of Asia-Pacific's retail and ecommerce landscape, highlighting key markets like China, Southeast Asia, and India. With growth slowing in some areas and rebounding in others, the analysis reveals critical trends and emerging opportunities for brands and retailers. Intense competition, geopolitics, and shifting consumer behavior are reshaping the future of ecommerce in the region.

Key Question: How quickly will retail and ecommerce sales grow in Asia-Pacific countries, what are the growth trends, and how do companies stack up against each other?

Key Stat: Retail ecommerce sales growth in Asia-Pacific will be in the single digits from 2024 to 2028. By 2025, ecommerce will account for a third of retail sales in the region.

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Table of Contents

  1. Executive Summary
  2. Emerging markets lead retail ecommerce sales growth
  3. An improved outlook is in sight for China's embattled retail sector
  1. Ecommerce sales are picking up in Southeast Asia, providing a bright spot
  2. India’s retail ecommerce sales are still booming, but growth likely has peaked
  3. Sources
  1. Media Gallery

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authors

Man-Chung Cheung

Contributors

Sky Canaves
Principal Analyst
Nikolai Dineros
Vivian Dong
Associate Forecasting Analyst
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor