Canada Ecommerce Forecast 2024

Ecommerce Sales Penetration Reaches a Ceiling

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About This Report
Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.
Table of Contents

Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon.

Key Question: What percentage of Canada’s retail sales is transacted online?

Key Stat: In 2024, 11.9% of Canada’s retail sales are ecommerce, a share level that is nearing a ceiling.

authors

Paul Briggs

Contributors

Sky Canaves
Principal Analyst
Matteo Ceurvels
Nikolai Dineros
Andrew Spink
Forecasting Analyst
Heather Sprung
Senior Editor