Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon.
Key Question: What percentage of Canada’s retail sales is transacted online?
Key Stat: In 2024, 11.9% of Canada’s retail sales are ecommerce, a share level that is nearing a ceiling.
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Reliable data in simple displays for presentations and quick decision making.